Resume

Over 12 years creating user experiences that successfully achieve business and user goals for large-scale consumer products on a variety of platforms and devices.

• Proven experience designing web, client applications, mobile, and iPhone user experiences.
• Adept at managing department budgets and resources
• Valued for collaborative leadership style and ability to recruit and retain high-quality teams.

>> Director, UI Design <2007 - present>
Leading global team of 6 interaction & visual designers for all AOL & AIM Mail experiences, including web, client, mobile, iPhone and gadget products.

related portfolio items:
AOL Mail for iPhone
Halo Fan Mail


>> Principal UI Designer <2006 - 2007>

>> Senior UI Designer <2004 - 2006>
Designing downloadable client experience for AOL Media Player.

• Collaborating with product managers, engineering teams, and other AOL business units across nation.
• Authoring detailed specifications to outline product functionality for engineering, QA, and other key departments.

>> Director, Web Creative Services <2003-2004>
Supervised all interaction, visual, technical design and user research for techtv.com during channel re-branding effort.

• Defined and led inter-departmental redesign of techtv.com:
• Achieved higher user satisfaction and improved information retrieval times.
• Conceived new site functionality to directly support corporate “time-spent-viewing” goals.
• Significantly increased prominence of TV shows’ branding to support network brand goals.
• Collaborated with ad sales group to successfully address long-range advertising needs.
• Supervised user-centered redesign of content management system to achieve new front-end features while improving ease of use and task completion times for internal users.
• Redesign recognized internally as key component to achieving future profitability.
• Streamlined process and improved quality of online house ads to sync with on-air promotional strategy.
• Improved inter-departmental cooperation and productivity by involving ad sales, content, and engineering teams in product design process.
• Managed 6-member team of UI, visual, technical designers, user researcher, and additional contractors.
• Managed $700K department budget and project managed all department initiatives.

related portfolio items:
Case Study: Techtv.com Redesign
Techtv.com Show Site Redesign


>> Lead Information Architect <2001-2003>
Led interaction design and user research for all online products on techtv.com.

• Established user research team and instituted user research and usability testing practices to improve product designs.
• Focused product designs by collaborating with market research to develop user personas as inter-departmental design tools.
• Improved design and development processes by instituting use of site maps, user flows, and wire frames to formalize product functionality.
• Created consistent on-air and online user experiences by collaborating with television departments.

related portfolio items:
Techtv.com Heuristic Evaluation
TechTV Personas
Techtv.com Home Page Usability Testing
Techtv.com Message Boards
TechTV Program Scheduling Tool
Techtv.com Site Search
Techtv.com Sitemap





GO.com
>> Manager, Information Architecture & Interface Development <2000-2001>

• Led internal UI design group during GO.com rebranding and site redesign. Served on project management team as chief liason between GO.com and Razorfish design teams.
• Launched redesigned site that improved perceived download times, accelerated product deployment cycle, and increased advertisement click-thru.
• Improved product design processes and quality by spearheading creation of centralized design department and establishment of global UI design guidelines.
• Managed 8 UI designers and interface developers responsible for all GO.com products such as GO Travel, GO Sports, GO Movies, and My GO.
• Collaborated on user research efforts with market research to refine product designs and development practices.

related portfolio items:
GO.com Search Results
GO.com Module Specifications





>> Senior Designer – Associate Art Director <1999-2000>

• Managed 4 designers responsible for GO content centers.
• Launched redesigns of GO Travel, GO Food, GO Romance, GO Weddings, and GO Weather content centers. Improved user experience by creating customizable templates to provide UI consistency across content centers while allowing for unique look and feel.
• Collaborated on product designs with external partners such as Travelocity.com, WeddingChannel.com, The Knot.com, and Epicurious.com.

related portfolio items:
Infoseek Content Channels






>> Director, Grace Online <1996-1999>

• Founded and led creation of award-winning online magazine for Bay Area non-profit.
• Managed 6-member team of designers, programmers, writers, and audio engineers.
• Led site rebrand and redesign efforts that resulted in a 300% traffic increase and was cited by 33% of new members as primary reason for investigating membership opportunities.
• Launched online gift shop resulting in $35,000 sales in first year.
• Produced content and UI designs for all products, including multimedia features and community applications.
• Cultivated relationships with publishers, authors, institutions, and corporate underwriters.
• Created motion graphics for opening sequences of several national satellite video broadcasts

related portfolio items:
Grace Online Personas
The Exiles
The Labor of Love
Soul, Inc.
The Grace Cathedral Virtual Tour