X-Play on-air graphics and palette applied to final design
Case Study:
TechTV.com Redesign

Final Design: Skinability

Using CSS, colors could be easily applied to text, modules and page templates to match the palette of the show’s on-air look and feel.  Tiled background images from the show’s on-air packages would be used to provide a rich, immersive feel to the site’s home page but layered over on pages where heavy reading might occur.

Prominence of the show’s branding and on-air personalities was dramatically increased and unified with the ad units to provide advertisers with a more integrated placement for their message.  By increasing the size and prominence of ads, we would be able to reduce the overall number of ad units on pages.

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