|
 Competitive analysis wall |
 |
Case
Study: TechTV.com Redesign Brainstorm My team gathered to explore high level solutions to these problems. We performed a competitive analysis on other TV companion sites as well as past incarnations of techtv.com. We studied past user research to gain perspective on the specific findability issues facing our viewers. To generate rough ideas for the new site, I broke the team into two smaller groups with a representative from each of our three disciplines - interaction, visual, and technical design. Each team generated ideas about what features would be on their ideal site. Next, the teams came together to share ideas. We knew that any successful features would need to be easily deployable and maintainable while also supporting the larger company goal of increasing viewers' “time spent viewing.” A list of features were generated that measured against these objectives. < previous | next > go to page: 1 2 3 4 5 6 7 8 ----------------------------------------------- View other portfolio items: < back to portfolio |
 |