|
 Before redesign: X-Play site and on-air look and feel |
 |
Case
Study: TechTV.com Redesign The Challenge Techtv.com is the companion web site to TechTV, the on-air channel dedicated to the digital lifestyle. Techtv.com is visited by 2.2 million unique visitors a month and publishes unique companion material to topics covered on the network. After shifting TechTV's programming to be younger and edgier, my team was tasked to redesign techtv.com to reflect these new brand attributes. We identified four major areas to improve. First, the show companion sites needed to better embody each show’s on-air brand and personality. While on-air graphics for TechTV’s shows were beautiful and rich, the sites were predominantly gray with show graphics relegated to a small corner of the header. Second, the current site relied on a single layout to display the wide range of content covered by TechTV’s shows. The new site needed to support the different layout needs of these different shows. Third, we would need to address findability issues as past usability testing had identified users' frustration when looking for information seen on TV. Finally, the new site would need to accommodate larger ad units. next > go to page: 1 2 3 4 5 6 7 8 ----------------------------------------------- View other portfolio items: < back to portfolio |
 |